Brillare

Brillare is a clean, performance-driven beauty brand with multiple verticals across natural, clinical, professional, and corporate gifting categories.

The Challenge

To expand across diverse beauty verticals—natural, clinical, professional, and gifting—while maintaining performance, credibility, and brand consistency.

The Cosmolyst Partnership

Cosmolyst partnered with Brillare for end-to-end new product development across all verticals:

Baboski

Baboski is a next-generation bath & body care brand built to make skincare and sun protection simple, effective, and effortless. Powered by advanced encapsulation technology, Baboski creates smart, multitasking formulas elevating bath & body care into intelligent daily skincare rituals.

The Challenge

To build a high-performance bath & body brand from the ground up—developing differentiated, award-worthy products while scaling rapidly across digital and offline channels without overcomplicating the consumer routine.

The Cosmolyst Partnership

Eraki

Eraki is India's first hydro-technology-based personal care brand, formulated without harsh exfoliants or reactive surfactants. Designed for acne-prone and sensitive skin.

The Challenge

To introduce and scale a first-of-its-kind oil-free, hydro-based skincare concept while educating consumers and building strong credibility.

The Cosmolyst Partnership

Khushburat

Khushburat is a fragrance-led personal care brand that transforms emotion into experience. Rooted in poetry and storytelling, the brand believes fragrance is an emotional language—each aroma crafted like a verse that evokes memories, slows time, and creates deeply personal moments.

The Challenge

To translate an emotionally rich, poetic brand philosophy into clear digital communication while driving scalable growth, repeat purchases, and consistent performance across e-commerce channels.

The Cosmolyst Partnership

8Roots

8Roots is a holistic wellness brand focused on improving sleep quality, muscle recovery, and pain relief through topical magnesium solutions. As a magnesium-first brand for both adults and kids, 8Roots brings safe, targeted wellness to everyday routines.

The Challenge

To develop magnesium-based topical products that are effective, safe, and compliant, while catering to both adult and pediatric wellness needs in a highly regulated category.

The Cosmolyst Partnership

Atypical

Atypical is a sunscreen-led skincare brand built around low-effort, high-performance SPF — a 3-in-1 moisturizer-primer-sunscreen and a shade-matched tinted sunscreen, both formulated for Indian skin tones and everyday wear.

The Challenge

To launch and scale in one of India's most crowded and fast-growing categories — sunscreen — where dozens of brands compete on the same claims, and standing out requires both a sharp digital presence and a disciplined growth engine from day one.

The Cosmolyst Partnership

Veglow

Veglow is a skincare brand built around its Quadra-Technology, offering accessible, everyday essentials designed to protect the skin barrier while delivering visible glow.

The Challenge

To develop and produce a multi-format skincare range — a serum-in-toner mist, a moisturizer, and a 2-in-1 sunscreen — each meeting distinct formulation and regulatory requirements, while staying consistent with the brand's glow-first positioning.

The Cosmolyst Partnership

Gulori

Gulori is a luxury self-care brand rooted in Ayurveda, known for its therapeutic skin oils crafted with Indian herbs and produced in sync with the full moon.

The Challenge

To extend Gulori's Ayurvedic self-care philosophy into new formats — a new-age multifunctional hair oil, Indian fragrance-inspired bath oils, and diffuser incense sticks — while keeping formulation integrity, regulatory compliance, and category consistency intact.

The Cosmolyst Partnership

Derm & More

Derm & More is a dermatologist-formulated intimate care brand for men and women, built on alcohol-free, sulphate- and paraben-free formulations addressing everyday concerns that are rarely spoken about openly.

The Challenge

To build credibility and drive sales in a category built on discretion and taboo — intimate care — while creating a website and growth engine that could educate, convert, and retain customers without ever feeling clinical or uncomfortable.

The Cosmolyst Partnership